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Meeting Date:
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Category:
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Bids, Contracts, Agreements |
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Type:
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Subject:
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5.17 Approval of Contract for Advertising, Marketing and Promotions (Park University) |
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Strategic Plan 2018-2023:
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FINANCIAL - Sustainability
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Provide Name(s) of Attachments:
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File Attachment:
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Provide Background Details and Rationale:
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The Park Hill School District has initiated a coordinated advertising and marketing program to consolidate advertising efforts and to be consistent with Board Policy KI-Public Solicitations/Advertising in District Facilities. The district has identified six partnership levels with unique advertising opportunities and costs: (1) Diamond, $30,000 per year, (2) Tanzanite, $20,000 per year, (3) Emerald, $10,000 per year, (4) Sapphire, $5,000 per year, (5) Ruby, $2,500 per year, (6) Topaz, $1,000 per year.
The following business has agreed to become an approved corporate partner for advertising, marketing and promotions within district media, Park University, Emerald level, 1-Year, $10,000 per year. All costs associated with recruitment and management of district business partners are paid from revenues collected through the partnership. |
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Provide Funding Source and Estimated Cost:
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Name of Persons(s) Submitting Agenda Item with Title: |
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Samantha Fitzgerald, Communication Marketing Specialist |
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Presenter(s) if Presentation Anticipated: |
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Recommendation
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It is recommended that the Park Hill Board of Education authorize the Superintendent or their designee to approve the corporate partnership agreement with Park University for a district-sponsored corporate partnership for advertising, marketing, and promotions. |
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Approvals:
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Recommended By: |
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Signed By: |
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Samantha Fitzgerald - Marketing Specialist |
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Signed By: |
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Dr. Paul Kelly - Assistant Superintendent - Business & Technology |
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Signed By: |
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Dr. Jeanette Cowherd - Superintendent |
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